3 Comments

Matt, do not mean to be argumentative here but I tend to think that winning (achieving the objective) is the ultimate focus of any strategy, not an anticipated byproduct. Dr. Harry Yarger presents 15 premises of strategy in his "Strategic Theory for the 21st Century: The Little Book on Big Strategy" in a "The Letort Papers" (February 2012) publication. His 13th premise is that efficiency is subordinate to effectiveness in strategy. Although Abrams took the harder road and the final process took a long time, the difficulty and time spent on the strategy reflects on the efficiency of the strategy; where winning reflected the effectiveness of the strategy. Ultimate strategies are ones that are both effective and efficient. Makes you wonder how our strategy in Afghanistan is working out.

Expand full comment

The clipboard and handshake, ie personalised contact over a long period of time is surely a winner. Oratory on the hustings and one on one contact takes a lot of nerve and a huge amount of time. It gives those who are targeted and who experience this type of approach more commitment and thus power to support their candidate. Although TV can be persuasive it lacks the individual common touch - an essential ingredient for success. Yes, moving the game from remote to personalised in your face contact was clearly a successful strategy for Abrams and the Dems.

Expand full comment