What is the strategist's key skill?

Meet Mark Ellison. He’s a carpenter, the best in New York City. When a billionaire or a celebrity (like David Bowie or Robin Williams) wants woodwork, special woodwork, they call Ellison. A recent profile in the New Yorker digs deep into Ellison’s work and craft. His low-end projects cost $5 million, and he often works a job for upwards of $50 million. “Nobody ever hires me to do a conventional building,” he says, because billionaires “don’t want the same old thing…they want something that no one has done before.”

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