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Many thanks for the article. The landscape is always changing, and we must adapt. But when it comes to business strategy we need also to keep in mind that some things don't change. For instance, customers have the same 16 basic needs they had 100, 500, and 1000 years ago...

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Thanks! And absolutely! I heard a story the other day about Warren Buffett, that he once mentioned in passing in conversation that he was struck by the fact that in the US, the top-selling candy bar 50 years ago was a Snickers, and that it's still the same today. (Now, that was a story told in passing, so it may or may not hold up under scrutiny.) But for the audience for that story, the lesson was that it's far better to be mindful of what things remain consistent (even if there are few of those things and we don't fully understand why) than to focus on the things far beyond our control, that we can't control, that we never will likely be able to control.

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