Strategy Notes

Strategy Notes

Share this post

Strategy Notes
Strategy Notes
Protect your mind's independence
Copy link
Facebook
Email
Notes
More
User's avatar
Discover more from Strategy Notes
insights for strategy // strategies for insight
Over 2,000 subscribers
Already have an account? Sign in

Protect your mind's independence

The only real social media strategy

ML Cavanaugh's avatar
ML Cavanaugh
Jul 04, 2022
7

Share this post

Strategy Notes
Strategy Notes
Protect your mind's independence
Copy link
Facebook
Email
Notes
More
1
Share

I'm not social media savvy, not in the least, but I do think a lot about its impact on both individuals and society.

Social media can be great. It keeps ties to those you deem important, but not quite routine-check-in important. Childhood friends, grade school teachers, that distant acquaintance who lives in Barcelona. Facebook or Linkedin are perfect for this sort of arrangement.

And the ability to share rapid updates about your life. You can get it all out to those in the mob that matter to you—in under a minute.

But there is a cost to all social media platforms. The first is the one we've become accustomed to hearing about. These compnaies are using our information and data for their benefit.

That's the tradeoff. Our personal data for a well-executed weak-tie connection service. The vast majority of Americans take this deal without a second thought.

But here's the second thought we should all consider. Even if we're not worried about a company using our private data, we should be concerned about the attention and time we give to social media.

The prime gateway to social media use is our mobile phones. Mobile phone users, on average, touch their phones 2,617 times per day. Extreme users more than double that figure. We don't reach for our phones that many times just for the weather. We're reaching for social media.

The reality is we spend way too much time on social media. Way too much time. That means we're consuming and not producing. A good number of us end up looking like lab rats pressing levers for ever-more cheese pellets.

If I sound harsh about social media it's because I know how easy it is to get pulled in. That subconscious pull, like gravity, to "see" how things are going. To gawk at others, until you realize you've lost 30 minutes, having created no tangible value to yourself, all while you've deposited 421 discrete pieces of data into some Silicon Valley piggybank.

Here's where I'm going. I'm no tech-management guru (read Cal Newport for that). But I do think hard and scrutinize my own behavior and how it lines up with my long term goals and objectives.

Social media must always produce more benefits for you than the cost it imposes. If not, cut it out.

Nobody, absolutely nobody, can make that determination except you. You can't outsource this decision to others because nobody knows your mind except you.

And if you choose not to scrutinize your own mind, then you might as well hand over a lot more than a few million data points to some social media companies. The scariest part is that by letting oneself sleepwalk into Silicon Valley's trap, in the end, they'll know you better than you know yourself.


Subscribe to Strategy Notes

By ML Cavanaugh · Launched 4 years ago
insights for strategy // strategies for insight
Florin's avatar
Denise O’Rourke's avatar
A Friend's avatar
Richard Rumelt's avatar
Len's avatar
7 Likes
7

Share this post

Strategy Notes
Strategy Notes
Protect your mind's independence
Copy link
Facebook
Email
Notes
More
1
Share

Discussion about this post

User's avatar
Richard Rumelt's avatar
Richard Rumelt
Jul 6, 2022Edited

Nice essay. The feedback loop on social media is like drugs.

Expand full comment
Like
Reply
Share
John Boyd’s greatest lesson wasn’t the OODA Loop
It was how to be a strategist, not a sycophant
Feb 1, 2021 â€¢ 
ML Cavanaugh
15

Share this post

Strategy Notes
Strategy Notes
John Boyd’s greatest lesson wasn’t the OODA Loop
Copy link
Facebook
Email
Notes
More
23
What type of success?
What does "it" look like to you?
Nov 11, 2023 â€¢ 
ML Cavanaugh
2

Share this post

Strategy Notes
Strategy Notes
What type of success?
Copy link
Facebook
Email
Notes
More
The Nonsense of 'Amateurs Study Tactics; Pros Talk Logistics'
And why it matters that the strategist considers everything
Jan 10, 2023 â€¢ 
ML Cavanaugh
4

Share this post

Strategy Notes
Strategy Notes
The Nonsense of 'Amateurs Study Tactics; Pros Talk Logistics'
Copy link
Facebook
Email
Notes
More
3

Ready for more?

© 2025 ML Cavanaugh
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More

Create your profile

User's avatar

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.