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Strategy in the sun, strategy in the shadows

www.strategynotes.co

Strategy in the sun, strategy in the shadows

Faith in strategy depends on circumstance

ML Cavanaugh
May 23, 2023
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Strategy in the sun, strategy in the shadows

www.strategynotes.co
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Arthur John (AJ) Gossip was a Scottish minister born in 1873 and who preached during the First World War. He later wrote about his experience in the trenches, “Never have I found it so easy to preach as at the front: never have I known men so ready to listen. It was always the deep things that they wanted, not knowing what a day or an hour might bring forth.”

He lost his wife very suddenly in 1927, and thereafter gave a sermon titled, “But when life tumbles, what then?” He observed, “You people in the sunshine may believe the faith,” he said, “but we in the shadow must believe it. We have nothing else.”

I think that’s a good place to start.

Our faith in a given strategy is directly linked to our circumstances.

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